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Our Story

Enduring Legacy of Quality in Horse Care from the Beginning

Established over 250 years ago, Carr & Day & Martin boasts an exceptional heritage in the equestrian world. Our journey began back in 1765, with the launch of our enduring Belvoir Tack Conditioner soap in 1800, a formulation that has stood the test of time. The pivotal moment came in 1820 when we were granted the esteemed Royal Warrant by King George, an honour that has been retained through the reigns of 8 monarchs in the United Kingdom.

Today, we remain committed to upholding our legacy of quality craftsmanship and innovation, known worldwide for our renowned horse care products. While retaining our time-honoured traditional formulations, we also introduced a range for the modern world, ensuring we cater to the evolving needs of equestrians.

Our mission remains unwavering—to provide the finest horse care products, backed by centuries of expertise and a deep-rooted passion for equine grooming and care.

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Our Mission and Values

From 1765 to today

Carr & Day & Martin embraces four core values that shape our approach to horse care:

  • 01

    Traditional Heritage

    With a long-standing legacy, our commitment to preserving tradition is paramount. Our valued tradition upholds time-honoured formulations and craftsmanship, ensuring our products reflect the rich history of equestrian care.

  • 02

    Innovative Adaptation

    Blending tradition with innovation, we continually strive to develop cutting-edge solutions for modern equestrian needs. By combining our deep-rooted knowledge with the latest advancements, we create products that meet the evolving demands of today's riders while maintaining our commitment to authenticity.

  • 03

    Caring for our World

    We prioritise sustainability and environmental responsibility in every aspect of our operations. We are also deeply passionate about our charity partnerships and collaborations for the best welfare of all our equine companions.

  • 04

    Unparalleled Quality and Service

    Our unwavering commitment to quality shines through in every product we create. We meticulously test and evolve our products for quality and efficacy. Complementing our exceptional products, we provide unparalleled customer service, through our care team across the world.

Our Sub brands have their own rich heritage

From the beginning, our Carr & Day & Martin sub brands have forged their own distinguished heritage.

Within the Carr & Day & Martin family, cherished heritage brands like Belvoir, Cornuscrescine, Vanner & Prest, and Berknell hold a special place, each boasting a rich legacy of exceptional horse care products over the years backed by proven formulations that have stood the test of time, earning the trust across generations of countless customers.

Over time, we introduced a range of newer sub-brands that seamlessly complement our heritage brands. Among these additions are the Gallop Shampoo range, Canter Mane & Tail, and FlyGard, which have quickly gained loyal customers for their innovative formulations and efficacy in addressing various equine care requirements in today’s evolving equestrian world.


Our Products

Our core values are the foundation of Carr & Day & Martin, guiding our commitment to upholding tradition, driving innovation, practicing sustainability, and delivering unparalleled quality and service to equestrians worldwide.

Explore our Gallery of Ambassadors and Fans for Product Reviews

Customer Testimonials: A Testament to the Quality, Effectiveness, and Global Recognition of Our Horse Care Range.

Dive into our customer reviews from esteemed ambassadors and fans alike who have a deep admiration and unwavering loyalty for our range, which gives insights into our brand’s quality and effectiveness.

It is truly an honour that our customers entrust our horse care products for grooming, both within their local communities and on the grandest international stages. We genuinely delight in receiving photos of the remarkable results from all our valued customers.

Customer Reviews