Carr & Day & Martin is proud to announce a new season-long partnership activation with Peelbergen Equestrian Centre, centered around supporting all levels of competition while recognising the vital role of grooms within the sport.

The partnership will officially launch during the CSI2* Grand Prix presented by Carr & Day & Martin on Saturday June 13th.

A key feature of the activation will be the Carr & Day & Martin Gallop Shampoo Bar — an interactive grooming station designed to bring the Gallop shampoo range directly into the heart of the competitor experience.

Alongside the sponsored classes, Carr & Day & Martin and Peelbergen will also introduce the new “Grooms Draw” initiative, created to celebrate and reward the dedication of the grooms behind successful performances throughout the season.

Grooms of winning teams in selected Carr & Day & Martin classes and Grand Prix competitions will receive special vouchers confirming their groom’s entry into a season-ending prize draw featuring Carr & Day & Martin products and vouchers for retail partner Emmers Equestrian.

Carr Day Martin Sponsorship

“We’re delighted to expand our presence at Peelbergen with a partnership that goes beyond branding,” said Caroline Davis, Carr & Day & Martin Brand Manager. “This collaboration is about creating engagement within the sport, supporting the people behind the scenes, and bringing Carr & Day & Martin products directly into the competition environment in a meaningful way.”

The activation calendar will continue throughout the year with:

· CSI and CSIO social media collaborations and giveaways

· Groom-focused digital competitions linked to the Gallop Shampoo Bar

· Sponsored classes competition prizes and product experiences

· Collaborative groom awards and final prize draws later in the season

Welcoming the partnership, Greta Chioda, Marketing & Communication

Peelbergen Equestrian Centre added:

“We’ve been very lucky to partner with brands that like to think big, and that is always refreshing. As partners of the International Grooms Association, we know the conversation around grooms goes far beyond simply giving prizes: it’s about recognition, support, and creating visibility for the people who work tirelessly behind the scenes every day.
To see partners becoming actively involved with grooms, and not only riders, is a real sign that the sport is moving in the right direction. Carr & Day & Martin wanted to use this initiative to shine a light on the people behind the rounds, and we cannot wait to see grooms featured on social media and celebrated during prize giving throughout the season.
Being able to add something that makes shows more engaging and enjoyable for grooms truly is the cherry on top.” – Ken Ruysen, Managing Director

The partnership reflects Carr & Day & Martin’s continued commitment to horse care excellence and its long-standing connection to riders, grooms and equestrian professionals across the world. For more information visit www.carrdaymartin.com

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